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This resource explores the changing e-commerce landscape, and investigates how developing an omni-channel environment can help you create a strong, dynamic customer experience.
sponsored by Silverpop Systems Inc. an IBM Company
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This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
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IP networks and applications help with all-around responsiveness and removing uncertainty from the supply chain. Read this white paper to find out how your organization can benefit from this type of technology
WHITE PAPER:
While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect.
WHITE PAPER:
While mobile self-scanning technology helps retailers improve the shopping experience, many businesses worry about the impact mobility will have on shrink. In this informative white paper, learn how to combine technical, operational, and psychological deterrents to reap the benefits of mobile shopping while also minimizing shrink concerns.
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This resource introduces a portfolio of cloud-based strategies that allow organizations of all shapes and sizes to benefit from advanced analytics – without the need for infrastructural changes, expensive software, or analytics expertise.
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Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.
WHITE PAPER:
It's long been expected that the use of radio frequency identification (RFID) technology would have beneficial effects. RFID is indeed having a positive impact - but it's the retail store, rather than the supply chain, that is seeing the biggest benefits. Read this white paper to learn more about the benefits retailers are seeing from RFID.
WHITE PAPER:
This resource examines the data-oriented trends affecting consumer industries and retailers, and evaluates next-generation analytics strategies that are driving success.
WHITE PAPER:
IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
