RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
EBOOK:
TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
EGUIDE:
We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
WHITE PAPER:
In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
WHITE PAPER:
In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.
WHITE PAPER:
Access this brief case study to find out what solutions exist to ensure the information necessary for successful demand generation. Read on to see how you can pioneer successful lead management.
VIDEO:
Many marketing teams struggle with the inability to access the data they need quickly and easily. Watch this video to learn about a data visualization software that can help you gather, analyze, and present marketing data to solve your most pressing business questions.
EBOOK:
The e-book provides examples of what to measure to ensure healthy, engaged communities, and how to measure it using analytics. Also included is a re-cap of the location for the full framework.
EBOOK:
Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.
