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9 Management Practices for Exceptional Webinars
sponsored by Citrix Online
 | White Paper: | Posted: 21 Aug 2009
| | Published: | 19 Aug 2009 | |
Summary: |
This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
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A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
| White Paper: | Posted: 04 Nov 2009
| | Published: | 02 Nov 2009 | |
Summary: |
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
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Achieving Sustained Growth through Operational Excellence
sponsored by SAP AG
| White Paper: | Posted: 29 Oct 2009
| | Published: | 02 Jun 2009 | |
Summary: |
Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
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Addressing the challenges of implementing a customer-centric strategy
sponsored by Infor CRM
| White Paper: | Posted: 05 Dec 2008
| | Published: | 05 Dec 2008 | |
Summary: |
The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 01 Dec 2008 | |
Summary: |
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
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CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs
sponsored by Pivotal CRM, a CDC Software solution
| White Paper: | Posted: 20 Feb 2009
| | Published: | 20 Feb 2009 | |
Summary: |
This paper explores core principles companies can use to help them select a CRM system.
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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs
sponsored by Pivotal CRM, a CDC Software solution
| White Paper: | Posted: 23 Jul 2009
| | Published: | 23 Jul 2009 | |
Summary: |
How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
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CRM without Compromise: A Strategy for Profitable Growth
sponsored by SAP America Inc
| White Paper: | Posted: 07 Nov 2007
| | Published: | 01 Apr 2007 | |
Summary: |
This white paper describes the concept of “CRM without compromise,” elucidating how organizations can maximize their results by taking a more structured, holistic approach to CRM across the enterprise to gain a competitive advantage and profitable growth.
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CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success
sponsored by Pivotal CRM, a CDC Software solution
| White Paper: | Posted: 20 Feb 2009
| | Published: | 20 Feb 2009 | |
Summary: |
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 01 Dec 2008 | |
Summary: |
Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
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Enabling The Lean Enterprise: A Three-Tiered Approach to Improving Your Operations
sponsored by SAP America Inc
| White Paper: | Posted: 04 Jun 2009
| | Published: | 02 Jun 2009 | |
Summary: |
Recently, many businesses have used lean principles to move from a decentralized
corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient
and effective. Read this whitepaper to learn a three-tiered approach to improving your operations.
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How to Market and Sell Services with Webinars
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 01 Jun 2009 | |
Summary: |
This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
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How to Maximize Revenue by Sending Targeted Promotions to Customers
sponsored by Infor CRM
| White Paper: | Posted: 23 Oct 2009
| | Published: | 23 Oct 2009 | |
Summary: |
This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
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How to Use the Six Laws of Persuasion during a Negotiation
sponsored by Global Knowledge
| White Paper: | Posted: 10 Dec 2008
| | Published: | 01 Oct 2006 | |
Summary: |
Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.
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Increase Profits and Customer Satisfaction in the Communications Industry
sponsored by Infor CRM
| White Paper: | Posted: 05 Dec 2008
| | Published: | 05 Dec 2008 | |
Summary: |
Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
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